Google advertising is one of the most significant tools in the global advertising market, offering opportunities to display ads in search results, on partner sites, and on YouTube. During this period of adapting to the new normal after the pandemic, business owners have increasingly turned to digital marketing channels to promote their products or services or to increase brand awareness.
Advantages Provided to Advertisers by Google:
- Advanced targeting options
- Greater controllability
- Real-time operational processes
- Advanced reporting
- Effective Retargeting/Remarketing campaigns
- Effective app download campaigns
Search Network Ads
Search network ads are a type of internet advertising that allows advertisers to promote their products or services through Google.
We display the products or services our clients wish to promote on the search results page under the “ad” label in accordance with their goals. By selecting keywords based on consumer behaviors, we ensure that the most attractive details of your product reach the right person at the right time.
Search Network Ad Models:
- Text Ads
- Dynamic Search Ads
- Call Ads
YouTube Ads
Video ads are the most prominent advertising model to reach potential customers and ensure that your product or service remains memorable. YouTube ads allow us to show ads within the videos the users you are targeting are watching. By determining the most suitable ad model and bidding strategy for your ad video, we aim to maximize brand awareness and recall.
Ad Models on YouTube Platform:
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- Video Discovery Ads
- Bumper Ads
- Outstream Ads
Display Network
Google Display Network helps you reach users while they browse their favorite websites, watch YouTube videos, check their Gmail accounts, or use mobile devices and apps.
Google Display Network is designed to help you find the right audience. Using advanced targeting options, we ensure that your message reaches potential customers strategically, at the right place and time.
Display Network Ad Models:
- Responsive display ads
- Standard banner ads
- Gmail ads
App Ads
App campaigns make it easy to promote your apps across Google’s major properties, including Google Play, YouTube, Google Search Network’s Discover, and Google Display Network. By defining text, image, video, or HTML5 elements for you, we optimize it in the most accurate way to help users find your app.
Remarketing Ads
Remarketing is a way to reach users who have previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences while they browse Google or partner websites, helping increase brand awareness and encouraging them to make purchases.
With remarketing ads, we show your ads to past visitors again while they are on websites within the Display Network.
